You have less than 4 seconds to keep a new visitor on your website. How will you do it?

• Image is everything. Your site has to look great to get a second glance.
• Clear messaging provides quick answers to important questions they came for.
• Strong calls-to-action urge your visitors to take the next step with you.
• A well-designed intuitive interface makes navigating your website simple for everyone.

We Listen. We Ask Questions.

Before taking on any website development project, we sit down with you and discuss your goals and assess your needs. We ensure that your key stake holders have been consulted, and that we have the solutions that will make your website development project a success. We want to be your partners so it has to work for us both. We think you’ll agree.

Planning. Planning. Planning.

The key to any successful project is proper planning. We know you want to get started quickly and have a shiny new site up yesterday. Who doesn’t right? The planning stage might seem slow and boring at times but the results and money saved by planning things out makes all the difference in a successful project. First, we will help gather all of your ideas, organize and prioritize your objectives, then come up with a development plan and timeline that fulfills all of your requirements while staying within your projected budget. An initial website layout is created along with a sitemap showing you all the main pages included in the design. Wireframes are then created which act as placeholders for different types of content and site features. This allows you to see how your site content fits together and helps our developers choose the best framework/CMS for your project. We also talk about branding, colors and overall style which allows our designers to get a feel for the site before they put mouse to pixels.

Creative Design

Our designers go to work using all of the information gathered during the planning phase to create a unique look and feel that not only matches your branding, but also effectively achieves all of the goals laid out in planning such as increased traffic and longer time-on-site statistics Our designers are also responsible for making sure your site looks just as awesome on different device platforms like mobile phones and tablets as it does on a large screen monitor or TV. They won’t stop until you’re satisfied with your new website design.

Responsive Development

Once your design is finalized, our team of developers go to work. Using the CMS platform chosen in the planning phase, they bring all of the design and content elements together and get crackin’ building the code for your site. This is where it all comes together for you. Our developers work with the designers and SEO engineers to make sure your site not only performs well, but looks as it was intended to on ALL platforms. This is called “responsive design” and it means that your new website will work on whatever device your visitors are using.

Finish and Launch

A website project isn’t over until it’s had a successful launch. Whether you host with us or launch from your own servers, our web tech gurus help all the way to insure a smooth, trouble-free startup. Our SEO engineers and social media marketing team can also be on hand to help you get the most out of your new site. Now that you’ve gotten this far, you should make sure you get the most out of it! Our highly skilled team is trained from start to finish to look at websites not only from a design and development perspective, but also from a business perspective. You want the highest ROI you can get, and we want to make it happen for you.

Content is still king, at least when it comes to generating search engine visibility In 1996, search engine algorithms (Google was still two years from inception) put a heavy weighting on META tags and other source code attributes. Back then, including a specific keyword a handful of times in a META description or keyword tag might earn you a top spot in search results. While META tags no longer have a profound influence on site visibility, good content endures as the most critical aspect of any search algorithm. Surprisingly, very few companies make the effort to develop a successfu l content strategy. Below is an outline of 5 steps to developing top performing search engine content. By implementing the recommendations, you can expect to see results within a few months. Research If the objective is to create content that performs well in search results, yet also generates leads or sales, the site development team must st art by understanding the site visitor. Each stakeholder (prospects, customers, media, analysts, investors and employees) all use a specific vocabulary. By understanding and utilizing specific keyword phrases that resonate with the visitor, a Web site will both rise to the top of the search results and connect with visitors once they’ve clicked through. Utilize various keyword research tools (Overture or WordTracker) to determine keyword popularity and value, then map top performers to relevant content throughout the Web site. See Examples and Resources sections below for more information. Balance Once you’ve determined which keywords are most relevant and begin integrating them into site copy, don’t forget to map back to business and communications objectives. Too frequently, marketers tend to use jargon that prospects and customers would never type into a search engine (i.e. “integrated comprehensive solution” instead of “software tool”). On the other hand, SEO experts tend to create content with such a high keyword density as to be unreadable and results in a frustrated visitor dep arting for a competitor’s site. By maintaining a balance between overal l communications and SEM objectives, you will generate the visibility you desire, while generating leads and sales. Build or Buy Most companies lack site content that inherently performs well in search engines. As such, new optimized content must be added. For companies with content creation/copywriting capabilities in house, the most difficult challenge is training and management. For companies that have limited in-house resources, hiring SEO copywriting specialists or purchasing syndicated content are options. Evaluating your objectives, internal resources, budgets and timelines will lead you to the optima l choice. Optimization While content is still king with search engines (and searchers alike), it doesn’t exist in a vacuum. To ensure the content you’ve so painstakingly incorporated into your site performs well, remember to optimize title, META and ALT tags based on the content of each page before submitting the new pages to search engines (Google, MSN and Yahoo! being the top three engines offering free submission). Maintenance Submitting and tracking URLs with a tool like WebPosition is critical in understanding the effectiveness of your content and optimization strategy, yet a “fire and forget” approach to content creation is ultimately a losing battle. While some pages may perform well, they will decrease in rankings over time, as new pages get indexed and the page itself ages and becomes stale. As such, a program of constantly updating existing pages and creating new ones based on analysis of search results is required. Determining whether or not a new page performs generally takes one to two months, as the search engines spider the page and add it to the index before the algorithm can consider it. Since lag times are not known exactly, it is essential that efforts are consistent and diligent. Promotion Submitting optimized pages to search engines will get you most of the way there, but not quite all the way. To further leverage the content you’ve created, develop an online PR strategy that includes identifying reciprocal link development and content syndication opportunities. Depending on the perceived value of the content, as well as the target audience, there are a variety of options for generating additional visibility. One strategy is to create press releases that can be submitted to news wires and industry publications. Another is to develop articles that can be submitted to industry publications and portals in exchange for a link back to your site. A more recent strategy is to develop a blog on a free site like Blogger.com. Benefits include building brand awareness and affinity within the blogosphere, driving traffic back to a corporate site via links and improving page rank with Google (since Google owns Blogger.com and tends to value blog content highly due to its relative depth and freshness).

Everyone’s Talking About it. Are you?

Social Media creates a large profit opportunity to those willing to take advantage of community word of mouth. Social Media Marketing is the process of getting viral, exponential website traffic through the power of people. There are many benefits from social media but it can also have major pitfalls if not done correctly. After analyzing your industry and the best social media community to get you results, then manages and/or automates your social media profiles, apps, and pages to position your company as an industry expert and social media hit.

A Few Benefits of Social Media Marketing

• Save Money: It takes time to build momentum with social media which in turn costs money. Having the right team to guide you can save you bundles.
• Brand Recognition: Brand recognition is one of the most powerful ways social media marketing can help your business.
• Community: There is nothing like social media when it comes to cultivating a community. When your followers become part of your community, you gain instant access to them.
• Repeat Exposure: There is an old marketing adage that says it takes six to eight exposures to a product before a customer decides to buy. You have the opportunity to remind them over and over again about what you have to offer, which can shorten your sales cycles dramatically.
• Website Traffic: When you share blog posts, videos and other content from your website, you give your audience a reason to click through and visit your site.
• Ahead of the Curve: Whether you realize it or not, your prospects and clients are checking to see if you are engaging in social media. Your presence there is critical and we can help you get there.
• Competitive Advantage: The reality is that most of your competitors aren’t likely doing a very good job with social media (most companies aren’t), which gives you the chance to stand out. Also consider the flip side. If you avoid social media, you leave a big opening that allows your competitors to capture your audience.

Spend It Wisely

We work to make sure your social media is well-maintained, aesthetically pleasing, and functional. It also has to occupy a location where your customers and clientele can find it. There are many advantages to social media marketing. However, like anything else that’s done right, it takes time and that means money. Having the right team behind your social marketing effort will not only save you money, but it speeds up your ROI as well.

Our Strategy

The first step is knowing your competition. Our team does a comprehensive audit of your site’s health as well as an analysis of your competitors. We work to discover the strengths and weaknesses of major industry players, and we devise a plan to use this information to your advantage. Often, your site’s success is contingent on the high ROI which comes from knowing where and how to utilize online marketing. After this, implementation is as much algorithmic as it imaginative. Search Engine Optimization is crucial in improving your organic SERP ranks. The process is analogous to a jigsaw puzzle. When all of the pieces fall correctly into place, the picture becomes clear and search engines are able to easily categorize and place your company where customers are already searching for your products or services. These techniques range from keyword seeded URLs to inbound SEO. Don’t be fooled by other online SEO workers. Most use black-hat methods to raise your rank in the short term but when found by Google, will blacklist you on their site. We offer accredited and guaranteed services that you can trust. The work behind online marketing requires people that know what they are doing. It does not just mean to go and buy all the keywords around on Google. What’s most important is getting your return on investment. We look for keywords that are not going to be 100 dollars a click; rather we target the keywords that will give you the highest return. We guarantee a return! It is important to note that online marketing is only truly effective when your conversion rates on your site are up to par. Please check out our web development services to understand why that is important!