There’s no denying that trends are a part of life. They have a place in all aspects from literature, in business and even in fashion. One thing that trends share is that they appear to stay for a while and then disappear. Even the Internet has trends, especially having to do with online marketing and SEO.
Last year, for example, there were changes in how online marketing specialists made sure their efforts lined up with both mobile optimization and customer needs. That way, they made sure that users saw better results when it came to online searches. This was a good move on their part, since content is useless if it doesn’t show up in search results.
Trends in SEO for Businesses to Watch Out!
So for 2016, these are the top 3 trends that we’re going to watch out especially for the entrepreneurs who invested in online marketing:
Social contents are becoming prominent. The content you’ll find on a business’s Facebook, Twitter, or Instagram are more important than they were before. As one article states, 76% of marketers use their social media to help boost and support search engine optimization.
This has to do with users jumping at the chance to share something with others, especially when the site makes it easy for them to post to their social media accounts. The more your content is shared, the wider the audience it will reach, the higher the possibility of added traffic.
Mobile optimization isn’t an afterthought. With more and more users moving to mobile platforms, businesses need to ensure that their site can be easily viewed on smartphones. Optimizing for mobile users means offering the best functionality and content possible when on a mobile platform, compared to the same website on a desktop or laptop.
The change in the importance of mobile-ready sites became obvious once smart phones became the norm. After all, it’s easier to pull out your phone and run a Google search than it is to set up a laptop to do the same. As it is, the number of mobile users is growing, so it makes sense to optimize your business’s site for mobile.
Location-based results. Mobile users turn to their phones for web browsing because of the convenience. In the same way, they’ll want to know if there are businesses or stores near them that offer products or services that they are interested in.
According to Search Engine Watch, half of all mobile searches in 2015 had local results in mind, and a little over 60% of those searches resulted in a purchase. Therefore, it is important for your SEO strategy to include optimizing for local searches. That way, you gain online presence as well as visibility in the area around your base of operations, as it were.
Other SEO trends in 2016 are the use of voice search and digital assistants, quality video content, and long-form content on e-commerce sites. These trends only show how much the Internet as we know has changed, and how being able to keep up with the trends is what will make or break your business’s SEO strategy – so keep these in mind!